The 3rd FoodAg 2025 Exhibition has once again proved to be Pakistan’s biggest international agro-food event, attracting massive global attention and creating remarkable business opportunities. Organized by the Trade Development Authority of Pakistan (TDAP), the exhibition continued its strong momentum on the second day at Expo Centre Karachi, where B2B deals crossed $615 million, marking one of the largest trade outcomes for Pakistan’s food and agriculture sector.

International buyers from across the world, major food chains, importers, and investment groups participated in the exhibition—making FoodAg 2025 a key platform for boosting Pakistan’s agro-exports and building long-term trade partnerships.

Latest News

Also read

PCB 24-Hour Refund Policy Explained – Rules, Process & Latest Update

What Is FoodAg 2025? – Overview of Pakistan’s Biggest Agro-Food Event

FoodAg is an annual international agro-food exhibition hosted by TDAP to promote Pakistani food products, agricultural innovation, and export potential to global buyers.

The FoodAg 2025 edition is the 3rd consecutive exhibition, featuring:

• 372 Pakistani exporters
• 23 major agro-food sectors
• 850+ international buyers
• 80 participating countries
• 4,600+ B2B meetings in first two days

From spices, rice, seafood, processed foods, fruits, vegetables, flour, cereals, oilseeds, confectionery, and bakery items—Pakistan is showcasing its strongest agricultural achievements to the world.

Read Also: Breaking News: NADRA Launches Online Biometric Verification for Islamabad Vehicle Transfers

Record-Breaking B2B Deals Reach $615 Million

One of the biggest highlights of FoodAg 2025 is the massive $615 million in B2B deals, achieved across multiple food export categories.

Major Sectors Involved in B2B Deals

• Rice
• Processed food
• Seafood
• Confectionery
• Meat
• Cereals
• Oilseeds

Pakistani and Chinese companies also finalized major seafood export agreements, strengthening bilateral cooperation in the fishery and aquaculture sectors.

The ongoing deals signal a strong global demand for Pakistani halal-certified and value-added food products.

Read Also: Breaking News: NADRA Launches Online Biometric Verification for Islamabad Vehicle Transfers

Massive International Participation: 80 Countries Join FoodAg 2025

FoodAg 2025 attracted over 850 international buyers from 80 major countries, including:

• Russia
• Malaysia
• Indonesia
• Kuwait
• Hong Kong
• Kazakhstan
• Saudi Arabia
• United Kingdom
• China
• Vietnam
• Iran
• South Korea

High-level delegations met TDAP officials and Pakistani exporters to discuss long-term supply chains, investment opportunities, and trade collaboration.

TDAP Leadership Engages with Global Delegations

TDAP Chief Executive Faiz Ahmad and Secretary Sheryar Taj held important meetings with trade delegations from:

• Russia
• Malaysia
• Indonesia
• Kuwait
• Hong Kong
• Kazakhstan

These discussions focused on boosting cross-border trade, meeting global food safety standards, and expanding Pakistan’s export footprint in emerging markets.

The meetings also centered on halal certification, sanitary and phytosanitary (SPS) requirements, and increasing Pakistan’s access to high-value markets like the Middle East, Europe, and East Asia.

Read Also: Breaking News: NADRA Launches Online Biometric Verification for Islamabad Vehicle Transfers

4,600+ B2B Meetings Create New Export Pathways

Within the first two days, more than 4,600 business-to-business meetings were held between Pakistani exporters and international buyers.

These meetings covered:

• Long-term export contracts
• Wholesale procurement
• Private label manufacturing
• Market expansion strategies
• Quality assurance and compliance
• Logistics and supply chain partnerships

The strong turnout reflects rising global trust in Pakistani food quality, competitive pricing, and halal market leadership.

Focus on SPS Standards and Food Safety Regulations

A major portion of FoodAg 2025 focused on educating exporters about international SPS standards, which are essential for accessing premium global markets.

Sessions were conducted by leading regulatory bodies:

• Department of Plant Protection
• Animal Quarantine Department
• Pakistan Standards and Quality Control Authority (PSQCA)
• Ministry of National Food Security
• Marine Fisheries Department
• Pakistan Halal Authority

Experts explained global requirements for:

• Food safety
• Hygiene
• Halal certification
• Packaging
• Labelling
• Storage
• Export documentation

These sessions help improve compliance for Pakistani food exporters targeting Europe, Gulf, ASEAN, and China.

Key Topics Discussed During FoodAg 2025

1. Opportunities in Pakistan’s Olive Value Chain

Experts discussed Pakistan’s growing olive production and how exporters can benefit from value-added products such as:

• Olive oil
• Pickled olives
• Olive-based cosmetics

2. Improving Meat Supply Chain for Malaysia

Since Malaysia is one of the largest halal food importers, participants discussed:

• Cold chain improvement
• Animal health standards
• Traceability systems
• Halal certification processes

3. Export Credit and Financing

Stakeholders highlighted the role of banks and the State Bank of Pakistan in supporting:

• Export credit
• Financing facilities
• Risk management
• Insurance

4. Enhancing Fisheries & Aquaculture Exports

Sessions focused on:

• Shrimp farming
• Seafood processing
• Traceability & safety standards
• Exporting to China, EU & Middle East

New MOUs and Export Contracts Signed at FoodAg 2025

Several Pakistani and international companies signed new agreements covering a wide range of food products.

Products Under New Agreements

• Sesame
• Rice
• Meat
• Bakery items
• Salt
• Corn
• Seafood
• Processed food
• Oilseeds

Countries Involved in New Export Deals

• Saudi Arabia
• United Kingdom
• China
• Vietnam
• Kazakhstan
• Iran
• South Korea

One of the major highlights was an MOU for the export of heat-treated meat to China, marking a breakthrough for Pakistan’s value-added meat industry.

FPCCI and Trade Associations Play a Crucial Role

The Federation of Pakistan Chambers of Commerce and Industry (FPCCI) actively facilitated discussions between Pakistani exporters and delegations from:

• Scotland
• Vietnam
• Italy
• UK
• Indonesia
• Kazakhstan
• Mauritius
• Argentina
• Peru
• Chile
• Malaysia

FPCCI’s involvement ensured smoother negotiations and created more structured opportunities for exporters.

International Delegations Visit Local Food Industries

TDAP also arranged industrial visits for buyers and delegations to explore:

• seafood processing units
• rice mills
• fruit & vegetable processing facilities
• flour mills
• meat processing plants
• packaging units

These visits help foreign stakeholders understand Pakistan’s production quality, technology, hygiene standards, and export capacity.

Why FoodAg 2025 Matters for Pakistan’s Economy

FoodAg is not just an exhibition—it is a growth engine for Pakistan’s exports.

Key Economic Benefits

• Expands international market access
• Boosts foreign exchange earnings
• Promotes halal-certified products
• Strengthens agriculture supply chains
• Attracts foreign investment
• Creates jobs in food processing & logistics
• Improves food safety and quality standards

With global food demand rising and halal markets expanding, Pakistan’s participation at this scale positions it as a major agricultural exporter in the coming years.

Pakistan’s Rising Potential in the Global Food Market

Pakistan is emerging as a strong player in key food export categories such as:

• Rice
• Meat
• Seafood
• Sesame
• Mangoes
• Citrus
• Flour
• Salt
• Processed foods

FoodAg 2025 reinforces Pakistan’s reputation as a reliable exporter with strong production capacity and competitive pricing.

Conclusion

FoodAg 2025 has marked a new milestone in Pakistan’s agricultural export journey. With $615 million in B2B deals, participation from 80 countries, and over 850 international buyers, the event proves how strongly global markets value Pakistani food products.

From SPS compliance training to export agreements and supply chain improvements, the exhibition is helping Pakistan build a powerful global footprint in the agro-food sector.

FoodAg 2025 is not only strengthening Pakistan’s economy but also opening doors to new markets, new opportunities, and long-term partnerships that will shape the nation’s food export strategy for years to come.

Important FAQs (One-Line Answers)